In China, about 400,000 Chinese return home from work overseas each year. Upon return, many of them face a monumental problem: how to transition back into their native homeland and find job. A new innovative project, “Lockin China”, is attempting to help alleviate this problem by creating the first domestic service project, which aims to find returning expatriates work. Project is building the first domestic service, which will help returnees to find work.
Kong Jingjing studied and worked in North America for 10 years. She has 4 years of experience working with overseas recruitment websites . Now, Kong and her team have created a recruitment platform tailored for returnees. This platform is called “Lockin China”. Kong Jingjing represents Lockin China’s founding team. As all team members have worked overseas, they understand the recruitment process, and understand returnees with greater depth. Kong’s work experience has enabled the creation of a series of foreign recruitment processes and systems.
Every year, a number of returnees come home in need of a job. There are many companies in China, however, the question arises: which company should they choose? And how to find the best one for each individual. The answer to their question is Lockin China. According to the authoritative data, Kong Jingjing has stated that every year about 400,000 returnees come back home. A large proportion of these people are facing a hard time finding work, or some of them even don’t know how to find work placement as they feel detached from the place. “Many returnees move back to home country after graduating from foreign school/college. And this educated and skilled group of people, who are looking for work, is a great asset in Chinese labour market,” said Kong Jingjing.
After studying and working as a CEO for 10 years in New Zealand, Wang Bin believes that this problem largely results from returnees who do not know how to show their strengths. At this point, Kong Jingjing also believes that there are many returnees who don’t match the personal expectations and business needs. While part of her previous work is in traditional company recruitment, she aims to help these foreign students correct view, to emphasize their work ability, and ultimately to match the needs of enterprises.
Analyzing situation from the business side, Kong Jingjing believes that now more Chinese enterprises have begun to “go out”, which means – to create an overseas team and to develop the local market, which encourages them to seek employment from employees with foreign experience. “You may think that only foreign companies like to recruit returnees, but a large number of Chinese companies such as Ali, Millet Sea and other locally known companies are very welcome to hiring native employees with foreign work experience.”
Kong Jingjing said to reporters, “Lockin China is participating in a local initiative campaign, which is supported by such companies as Audi, IBM , Millet, Sina Weibo, and other well-known companies.
Compared to a simple recruitment website, “Lockin China” has a vision to become a wider service platform for the returnees, and has already received tens of millions in financial backing to achieve this end. The current team and some real estate companies have also discussed about creating a “returnees apartment.” Kong Jingjing said “This idea is still very preliminary. Currently “Lockin China” is heavily concentrating on recruitment activities as our priority is to find jobs for returnees in China. However, our company is likely to get involved with growing investments and staff”.