In 2010 there was made a research of the usage of organic food products and attitude towards it.
The aims of this research – to explore the usage and attitude towards organic food products between adults of Lithuania.
This research is made with a method of anonymous questionnaires. There were 32540 of adults questioned (age group of 18-78).
- To assess the distribution of the usage of organic food products according to gender, age, education, and income.
- To establish the attitude of Vilnius population to organic food products.
- To establish the reasons of organic food products usage.
Even 82,1% of respondents are using organic food products. 88,2% of these respondents are women and 71,2% are men. Women and respondents in the age group of 18-34 use organic food more often. Respondents who get wages of >1501 Lt and <500 Lt and those that have higher educational level and vocational education more often use organic food. 97,5% of respondents said that they would buy organic food if they would have enough money. The reasons of the usage of organic food are safety of these products – 27,3%, wholesomeness – 90,0%, tastefulness – 39,9%. The reasons of disuse: too expensive – 53,3%, taste bad – 5,4%, short expiry date – 21.7%, does not know which products are organic – 28,3%. Respondents most often buy fruits, berries, and vegetables – 71,8%, dairy products – 57,6%, bread and other pastries – 49,3%, teas – 42,9%, meat products – 29,9%. Women more often buy fruit, berries and vegetables, eggs, and spices than men, while men buy more bread and pastries than women. Most often people use organic food 2-3 times a week – 37,2%. Users most often buy organic food in a supermarket – 83,6, a bit less in marts – 34,1%, in fair – 11,8%, in other places (e.g. specialized stores) – 14,9%. However when people were asked if they can easily find organic food products, 41,1% of them answer was negative. It is much easier for women to find organic food products than for men. 47,5% of questioned people are missing organic food products. 87,4% of respondents know that organic food products can be recognized by the label on it. When they were asked, how they find out about organic food products, the answers were: from friends and relatives 39,1%, from the media 37,9%, television 36,8%, stores 36,6%, Internet 36,3%, educational institutions 18,3%, other 8,0%. 72,6% of respondents state that they do not like information about organic food products. Respondents in the age group of 18-34 more often find out about organic food products in educational institutions, people with a higher education and those that earn 1500Lt – in the media.
Inhabitants use organic food products because it are healthy, but do not use because it are expensive. Women and respondents of younger age statistically more often use ecological products. People most often buy these products in supermarkets. A big part of respondents knows how to recognize organic food products. The biggest part of respondents still says that they need more information about ecological products.